Reem’s offers the warmth of Arab hospitality through the discovery of flavors, aromas, and techniques of the modern Arab street corner bakery. We create the experience of home through fresh baked bread, using traditional Arab flavors and local ingredients, all prepared with California love. Our mission is to lift up our community through providing community benefits, living wage jobs with career paths, and supporting local businesses and farms.
Reem’s vision is to create an anchor establishment that will build and nurture strong and vibrant communities through the rich experience of Arab food and culture.
Community Building: We see our food as a medium for building community across cultures, generations, and experiences.
Social Justice: We believe our business has a role to play in providing opportunities to marginalized communities through hiring locally, providing living wages, building leadership in workers and offering our space and resources to those who are working to empower their communities.
Sustainability: We strive to sustain and nurture strong community by hiring and sourcing locally, minimizing our carbon footprint, and being an asset to our surrounding neighborhoods.
Reem Assil founded Reem’s with a passion for the flavors of Arab street-corner bakeries and the vibrant communities where they’re located. Growing up in a Palestinian-Syrian household, Reem was surrounded by the aromas and tastes of food from the homeland and the connections they evoked of her heritage, family, and community.
Before dedicating herself to a culinary career, Reem worked for a decade as a community and labor organizer, and brings the warmth of community to all her events. She has worked with the Bay Area’s esteemed cooperative bakery Arizmendi Bakery & Pizzeria, Grace Street Catering, Local Flavors, and several local chefs. In 2014 she was accepted to the competitive food business incubator program, La Cocina.
Whether you’ve experienced Arab culture before or this is your first time, Reem’s wants you to feel at home. Come to one of our pop-ups, classes, food festivals or farmers market stands. Or let us cater your next event.